Overall restaurant-related searches have grown by double digits in the past two years, while those same restaurant-related searches that include a zip code have declined over 30%.

Google Data Jan. - June 2017 vs. Jan. - June 2015. U.S.

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Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright
47

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

December 2017 Google Survey

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

2017 Google/Phocuswright