Mobile Search Consumer Insights Omnichannel

In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor.

Related Data

Mobile Search Consumer Insights

Mobile search queries that take place in a store have grown 15% in recent years.

Google Data
Mobile Search Interactive Report
50%

of shoppers use online video in-store to brush up on a product before talking with a sales representative, to remind themselves of what to buy, and more.

Google/Ipsos
Mobile Video Consumer Insights
80%

of people say they typically switch between online search and video when researching products to buy.

Google/Magid
Mobile Search Consumer Insights

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

Google Data
Search Consumer Insights Omnichannel

While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

Google/Greenberg