In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor.

Google Data, U.S., aggregated, anonymized store traffic for top retail brands in Big Box, Department Stores, Drugstores, Warehouse Clubs, Home Improvement, Electronics, Grocery, Clothing, Office and Toy Stores from a sample of U.S. users that have turned on location and search history, N = 28 retail brands, 2017.

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Mobile search queries that take place in a store have grown 15% in recent years.

2017 Google Data

Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.

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of shoppers use online video in-store to brush up on a product before talking with a sales representative, to remind themselves of what to buy, and more.

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of people say they typically switch between online search and video when researching products to buy.

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Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

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While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

March 2018 Google/Greenberg