Google Data, Aggregated, anonymized data from Google Analytics for U.S. retailers, April 2016.

Tags

Download JPG

Related Data

People are more than 2X as likely to add items to their basket when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

June 2019 Google/BCG
93

of shoppers say they have used online resources in the past week.

February 2019 Google/Ipsos
83

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

February 2019 Google/Ipsos
93

93% of shoppers say they've used online resources.

February 2019 Google/Ipsos