Avg number of content pieces needed for retail mobile sites to display

Content Pieces Needed for Retail Mobile Sites to Display SVG
Google Research, Webpagetest.org, Global, based on sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses, Jan. 2017.

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About the Data

The number of individual pieces of content needed to display the entire page (lower is better). Best practice: Fewer than 50.

Related Data

Mobile searches for “store open near me” (such as, “grocery store open near me” and “auto parts store open near me”) have grown by over 250% in the last two years.

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Mobile searches for “on sale” + “near me” (such as, “tires on sale near me” and “houses on sale near me”) have grown by over 250% YOY in the last two years.

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Mobile searches for “popular” + “brands” (such as, “popular clothing brands” and “popular watch brands”) have grown by over 80% in the past two years.

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More than half of deal seekers use a mobile phone to shop even while they’re in a store.

January 2018 Google/Ipsos

of the online purchases deal seekers make are made on mobile.

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of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

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