Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Google Data, U.S., Mobile, Jan. - Sept. 2016 vs. Jan. - Sept. 2017


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Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

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Brand-specific searches for time-saving "delivery" and "pick up" apps have grown 205%+ YoY.

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Investing and stock-related app searches such as "penny stock trading app," "home advisor app," and "investments app" have grown 115% YoY.  

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Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.

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YoY growth in search for "free food" or "drink deal" apps for restaurants.

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