Related Data

36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
36

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

2017 Google/Phocuswright
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai
47

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

December 2017 Google Survey