Consumers who click on a Google Search ad prior to visiting a store are, on average, 27% more likely to buy something.

Google Data, U.S., median percent difference in in-store purchase per visit and spend value between the merchant's search ad click attributed and unattributed subgroups, advertisers=25, Oct.–Nov. 2016.

Tags

Download JPG

Related Data

of shoppers say they use online video while shopping in-store.

July 2018 Google/Ipsos
49

of early-bird shoppers research before they buy to make the best decision.

January 2018 Google/Ipsos
62

of deal seekers research before they buy to make the best decision.

January 2018 Google/Ipsos
42

of early-bird shoppers visit multiple websites before they make a decision.

January 2018 Google/Ipsos
57

of deal seekers visit multiple websites before they make a decision.

January 2018 Google/Ipsos
67

of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

September 2017 BCG/Google