Consumers who click on a Google Search ad prior to visiting a store are, on average, 27% more likely to buy something.

Google Data, U.S., median percent difference in in-store purchase per visit and spend value between the merchant's search ad click attributed and unattributed subgroups, advertisers=25, Oct.–Nov. 2016.


Related Data

Consumers who click on a Google Search ad prior to visiting a store spend, on average, over 10% more.

Oct.–Nov. 2016 Google Data

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

Searches for “shopping near me” have grown over 200% in the past two years.

March 2018 Google Data