Search Retail Omnichannel

Consumers who click on a Google Search ad prior to visiting a store are, on average, 27% more likely to buy something.

Related Data

Search Video Retail

of shoppers say they use online video while shopping in-store.

Google/Ipsos
Search Consumer Insights Retail
49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Retail
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Retail
42%

of early-bird shoppers visit multiple websites before they make a decision.

Google/Ipsos
Search Consumer Insights Retail
57%

of deal seekers visit multiple websites before they make a decision.

Google/Ipsos
Search Consumer Insights Retail
67%

of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

BCG/Google