Online conversions spike on both Black Friday and Cyber Monday - the mobile transaction rate jumps 40% during the Thanksgiving weekend when compared with the rest of the year.

Google Analytics, U.S., Jan.-Dec. 2016. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way.


Related Data

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Dec. 2016 Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Dec. 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

Dec. 2016 Google

is the peak for mobile shopping searches on Thanksgiving Day.

Nov. 2016 Google

In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Dec. 2016 Google