Search interest for "michael phelps headphones" was twice as high as the peak for "michael phelps playlist."

Google Trends, U.S., Aug. 2016, (pulled Aug. 29, 2016).


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People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

Aug. 14–21, 2016 Google

Share of mobile searches for the term "olympics" during the Rio Games grew nearly 3X since the London Games of 2012.

Aug. 20, 2016 Google

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

Mar. 24–27, 2016 Google Data, U.S.

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.

Mar. 2016 Google Data, U.S.

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.

Mar. 17–27, 2016 Google Data, U.S.

During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

Feb. 2016 Think with Google