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Search queries for car sharing services are up 59% year over year.

Google Data, Car sharing query data for Uber, Lyft, Zipcar, Enterprise Car Share, Hertz On Demand, Car2Go, City CarShare, Jan.–Jul. 2015 vs. Jan.–Jul. 2016.

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90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

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of auto brand loyalists felt completely decided when beginning their research for a new car.

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The No. 1 influence on brand loyalty is the sales experience at the dealership.

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56

of auto shoppers said they could be convinced to buy a car from a 360-degree video without having to test drive the vehicle.

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The No. 2 influence on brand loyalty — after the sales experience — is a customer’s maintenance and service experience.

December 2017 Google/Critical Mix