In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants.

Google Data, U.S., Jan. - June 2017 vs. Jan. - June 2015.

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In the past two years, we've seen more than a 140% increase in searches for the "best" umbrellas.

June 2017 Google

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google

Mobile searches for the term "best toothbrush" have grown over 100% in the past two years.

June 2017 Google

There were more than 100,000 unique searches for "toothbrush" in the past year alone.

June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Mobile searches for "toothbrush reviews" have more than doubled over the past two years.

June 2017 Google