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Search Consumer Insights Retail

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data
Search Consumer Insights Retail

More than 60% of deal seekers say they research before they buy.

Google/Ipsos
Search Consumer Insights Retail
66%

of all holiday shopping last season was planned before purchase.

Google/Ipsos
Search Consumer Insights Retail
57%

of shoppers say they look for helpful recommendations or suggestions for gifts.

Google/Ipsos
Search Consumer Insights Retail
49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Retail
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos