Google Data, Car-sharing query data for Uber, Lyft, Zipcar, Enterprise Car Share, Hertz On Demand, Car2Go, City CarShare, Jan.–July 2015 vs. Jan.–July 2016.

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90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

August 2017 Google
60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

Search is the first place people turn when they need auto maintenance information quickly.

2017 Google/Critical Mix
41

of auto brand loyalists felt completely decided when beginning their research for a new car.

December 2017 Google/TNS