Searches for “gifts for dad” have grown +80% in the past two years.

Google Data, U.S, April 2015–March 2016 vs. April 2017–March 2018.


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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

3/1/2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos

of evergreen shoppers used a search engine related to their shopping.

January 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos

of deal seekers say they're shopping for themselves, even during the holidays.

January 2018 Google/Ipsos