Consumer Insights Retail Omnichannel

Searches for “gift + ____ year old” have grown +100% in the past two years.

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Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos
Consumer Insights Retail Omnichannel

Searches for “gifts for dad” have grown +80% in the past two years.

Google/Ipsos
Consumer Insights Retail Omnichannel

Searches for “shopping app” have jumped 90% in the past two years.

Google/Ipsos
Consumer Insights Retail Omnichannel
82%

of evergreen shoppers used a search engine related to their shopping.

Google/Ipsos
Consumer Insights Retail Omnichannel

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

Google/Ipsos
Consumer Insights Retail Omnichannel

of deal seekers say they're shopping for themselves, even during the holidays.

Google/Ipsos