Apps Mobile Search Consumer Insights Retail Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY. Appears In 4 ways consumers turn to apps for an improved new year Related Content Most app users churn within 3 months—here’s how to avoid becoming a statistic How machine learning is changing the game for app marketers Related Data Apps Mobile Search 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Apps Mobile Search Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. Apps Mobile Consumer Insights 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. Apps Mobile Consumer Insights 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. Apps Mobile Consumer Insights 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. Apps Mobile Consumer Insights 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
