Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data, U.S., Mobile, Jan.–Sept. 2016 vs. Jan.–Sept. 2017.

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Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Jan. 2017 Google/Ipsos Connect

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

September 2017 Google Data

Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.

September 2017 Google Data

Brand-specific searches for time-saving “delivery” and “pick up” apps have grown over 205% YoY.

September 2017 Google Data

Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY.

September 2017 Google Data

Searches for "coupon" apps related to specific brands have grown 90% YOY.

September 2017 Google Data