Search Consumer Insights Retail

People searched for "flowers," "michael kors," and "fitbit" the week leading up to Mother's Day in 2015 more than any other time of the year.

Related Data

Search Consumer Insights Retail

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data
Search Consumer Insights Retail

More than 60% of deal seekers say they research before they buy.

Google/Ipsos
Search Consumer Insights Retail
66%

of all holiday shopping last season was planned before purchase.

Google/Ipsos
Search Consumer Insights Retail
57%

of shoppers say they look for helpful recommendations or suggestions for gifts.

Google/Ipsos
Search Consumer Insights Retail
49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Retail
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos