Google Search Data, U.S., Jan.–April 2016.


Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

Shoppers spend an average of 13 days considering a new purchase. But once they decide to buy, nearly 50% expect the item on the same day or the next day.

September 2017 Google/Ipsos

of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

September 2017 BCG/Google

of B2B industrial manufacturer purchasers start online research with a product (like lawn mower, tire, or sprinkler) then follow up with a brand.

September 2017 BCG/Google

Digital destinations — retailer websites, third-party websites, online retailers — are the last stop before purchase for many B2B shoppers.

September 2017 BCG/Google

of pack-and-ship buyers did not receive any online engagement, like an email, a link to an app download, or an online account sign-up, after a purchase from a brand.

September 2017 BCG/Google