We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

Google Data, U.S., Jan.-June 2015 vs. Jan.-June 2017

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Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Search interest in "open now" has tripled in the past two years.

June 2017 Google Trends

"Is ____ worth it" has seen over 80% growth on mobile search in the past two years.

June 2017 Google

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

June 2017 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google