Mobile Search Automotive Micro-Moments

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Related Data

Mobile Search Automotive

More than half of searches related to parts, services, and maintenance come from mobile.

Google Internal Data
Mobile Search Video

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data
Mobile Search Video

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Kantar TNS/Google
Search Consumer Insights Automotive

While car sales today start online, more than 95% of purchases still happen at the dealership.