Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix, Fixed Ops Study, U.S., (n of 1,500 U.S. consumers 18+ who purchased parts and/or service in the past 6 months), 2017.

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Related Data

More than half of searches related to parts, services, and maintenance come from mobile.

August 2017 Google Internal Data
60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

When we dig a bit further into the process of buying a car, we see that search is the most commonly used source amongst all sources, including word of mouth, television ads, and even dealer visits.

December 2017 Kantar TNS/Google

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

Search is the first place people turn when they need auto maintenance information quickly.

2017 Google/Critical Mix
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies