Search Travel

Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.

Related Data

Search Consumer Insights Travel
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg
Search Consumer Insights Travel

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

Google/Greenberg
Search Consumer Insights Travel

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Google/Greenberg