Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.

Google Internal Data from Insights Finder Category Trends, based on search query data for the past three years, ending Jan. 2017; search queries that have experienced a recent and significant growth.

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48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

December 2018 Google/Greenberg

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

December 2018 Google/Greenberg

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

December 2018 Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.

December 2018 Google/Greenberg