Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.

Google Internal Data from Insights Finder Category Trends, based on search query data for the past three years, ending Jan. 2017; search queries that have experienced a recent and significant growth.

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48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.

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Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

March 2018 Google Data

Mobile searches for “best things to do” grew over 85% in the last two years.

March 2018 Google Data

Mobile searches for “events/attractions” plus “near me” have grown over 500% in the last two years.

March 2018 Google Data