Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.

Google Internal Data from Insights Finder Category Trends, based on search query data for the past three years, ending Jan. 2017; search queries that have experienced a recent and significant growth.

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76

of U.S. travelers would be likely or extremely likely to sign up for a brand’s loyalty program.

December 2017 Google/Phocuswright

of elite U.S. airline loyalty program members would pick a different airline to get a better price, schedule, or route.

December 2017 Google/Phocuswright
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

Only 9% of U.S. travelers “always” know which brand they want to book with prior to researching.

2017 Google/Phocuswright