eMarketer and Nielsen SocialGuide, 2016.

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During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

Feb. 2016 Think with Google

incremental searches for the brands advertising during the big game.

Feb. 2016 Think with Google

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

2016 Google/Ipsos

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

growth in the share of Super Bowl ads released before game day, 2008 vs. 2016.

2016 YouTube

growth in Super Bowl ad viewership on YouTube outside the U.S.

2016 YouTube