YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google, “The Values of YouTube” Study, n of 1,006 consumers between the ages of 18–54, with 918 monthly YouTube users, Oct. 2017.


Related Data

How watching videos on YouTube makes people feel

October 2017 2and2/Google

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

of video viewing sessions capture people's attention

December 2017 Google/Ipsos
Lean in mode: Learning how to do something, finding info, researching a purchase, exploring a passion, getting ideas. Lean back mode: Entertaining ourselves, relaxing, killing time
December 2017 Google/Ipsos