In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

YouTube Data, U.S., Classification as Shop with Me videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan - June 2015 and 2017


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of YouTube users watched YouTube to help make a purchase decision.

July 2016 Google/Ipsos Connect

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

People have searched for waxing products and accessories in over 50,000 ways in the past two years.

September 2017 Google Data