Mobile Video Retail

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

Related Data

Mobile Video Retail

of YouTube users watched YouTube to help make a purchase decision.

Google/Ipsos Connect
Mobile Video Retail

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Mobile Video

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Video Retail

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

Video Retail Travel

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Mobile Video Consumer Insights

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.