Apps Mobile Retail
57%

of shopping app users say their favorite apps are easy to use and navigate.

Related Data

Apps Mobile Search

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data
Apps Mobile Retail
49%

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales, and purchases.

Google/Kelton
Apps Mobile Search

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect
Apps Mobile Retail

the average number of shopping apps installed on users' smartphones.

Google/Ipsos
Apps Mobile Retail
91%

of shopping app users find mobile notifications useful.

Google/Ipsos
Apps Mobile Retail

Smartphone users rely on downloaded apps to keep up with loyalty programs and share their purchases.

Google/Ipsos