Google/Ipsos, U.S., "How People Shop on Their Phones," n=500, based on smartphone users aged 18-64 who have installed shopping apps on their smartphones, Oct. 2016.


Download JPG

About the Data

Base: Has shopping apps installed on smartphone (n=437)

Related Data

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

September 2017 Google Data

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales, and purchases.

December 2016 Google/Kelton

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

December 2016 Google/Ipsos Connect

the average number of shopping apps installed on users' smartphones.

October 2016 Google/Ipsos

of shopping app users find mobile notifications useful.

October 2016 Google/Ipsos

of shopping app users say their favorite apps are easy to use and navigate.

October 2016 Google/Ipsos