Shopping app users typically discover new shopping apps through browsing app stores or asking friends and family.

Google/Ipsos, U.S., "How People Shop on Their Phones," n=500, based on smartphone users aged 18-64 who used smartphone for shopping activities in the past month, Oct. 2016.


Related Data

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

September 2017 Google Data

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Jan. 2017 Google/Ipsos Connect

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales and purchases.

Dec. 2016 Google/Kelton

4.2: the average number of shopping apps installed on users' smartphones.

Oct. 2016 Google/Ipsos

of shopping app users find mobile notifications useful.

Oct. 2016 Google/Ipsos

of shopping app users say their favorite apps are easy to use and navigate.

Oct. 2016 Google/Ipsos