49

of shopping app users prefer using an app to share a product with friends or family, vs. using a mobile site.

Google/Ipsos, U.S., "How People Shop on Their Phones," n=500, based on smartphone users aged 18-64 who have shared a product with friends or family on their smartphones in the past month, Oct. 2016.

Tags

Download JPG

About the Data

Base: Have done the activity on smartphone in past 30 days

Related Data

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

September 2017 Google Data

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Jan. 2017 Google/Ipsos Connect
49

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales and purchases.

Dec. 2016 Google/Kelton

4.2: the average number of shopping apps installed on users' smartphones.

Oct. 2016 Google/Ipsos
91

of shopping app users find mobile notifications useful.

Oct. 2016 Google/Ipsos
57

of shopping app users say their favorite apps are easy to use and navigate.

Oct. 2016 Google/Ipsos