1/2 of shopping apps installed on users' smartphones are used at least weekly.

Google/Ipsos, U.S., "How People Shop on Their Phones," n=500, based on smartphone users aged 18-64 who have installed shopping apps on their smartphones, Oct. 2016.

Tags

Download JPG

About the Data

Base: Has shopping apps installed on smartphone (n=437)

Related Data

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Jan. 2017 Google/Ipsos Connect
49

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales and purchases.

Dec. 2016 Google/Kelton

4.2: the average number of shopping apps installed on users' smartphones.

Oct. 2016 Google/Ipsos
91

of shopping app users find mobile notifications useful.

Oct. 2016 Google/Ipsos
57

of shopping app users say their favorite apps are easy to use and navigate.

Oct. 2016 Google/Ipsos