61

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=2703 adults 18+ who shopped in the past two days, response based on top 3 box 7 point scale, April–June 2018.

Tags

Download JPG

Related Data

43

of shoppers who used their phones in stores over the holidays did so to look for deals or savings.

January 2018 Google/Ipsos
50

of people who used search before shopping looked for details about the store itself, such as locations or proximity.

January 2018 Google/Ipsos

Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

December 2017 Google/Ipsos

96% of grocery shoppers say they would look first to a traditional brick-and-mortar retailer for home delivery, and 85% say they would select a store they already visit.

December 2018 Google/Bain

The features they say they’d value most are the ability to build a digital shopping list and having ways to compare prices.

December 2018 Google/Bain
4

Only 4% of grocery shoppers say they use voice assistant technology on smart-speaker-type devices for grocery planning

December 2018 Google/Bain