57

of shoppers say they look for helpful recommendations or suggestions for gifts.

Google/Ipsos, U.S., Omnichannel Holiday Study, n=5944, Holiday shoppers 18+ who shopped in previous 48 hours, Nov 2017–Jan 2018.

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Related Data

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

March 2018 Google Data

More than 60% of deal seekers say they research before they buy.

January 2018 Google/Ipsos
66

of all holiday shopping last season was planned before purchase.

January 2018 Google/Ipsos
49

of early-bird shoppers research before they buy to make the best decision.

January 2018 Google/Ipsos
62

of deal seekers research before they buy to make the best decision.

January 2018 Google/Ipsos
42

of early-bird shoppers visit multiple websites before they make a decision.

January 2018 Google/Ipsos