Apps Mobile Consumer Insights Consumer Goods Retail Experience & Design
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

Related Data

Apps Mobile Consumer Insights
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.

Google/Ipsos
Apps Mobile Consumer Insights
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.

Google/Ipsos
Apps Mobile Search
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
Apps Mobile Consumer Insights
39%

of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase.

Google/Ipsos