84

of smartphone users say privacy or security of information is an important factor when deciding whether to install an app.

Google/Ipsos, U.S., "How People Discover, Use, and Stay Engaged With Apps," n=999, based on smartphone users aged 16-64 who search for apps on phone’s app store, Oct. 2016.

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About the Data

Base: Searches for apps on phone’s app store (n=795)

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