80

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

Google/Ipsos, U.S., Playbook Omnibus 2018, n=1,604, online smartphone users, A18+, Jan. 2018.

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88

of people are more favorable to brands that provide information along every stage of their journey.

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shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

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of smartphone users made purchases from companies that provided more useful information than the brands they originally intended to buy from.

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