64

of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.

Google/Euromonitor International, micro-moments survey, U.S., smartphone shoppers=1,000, Jul. 2016.

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Related Data

In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Dec. 2016 Google

Mobile searches for the top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Dec. 2016 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

Mobile searches for "gifts" grow 50% from the first week in December to the week of Christmas.

Dec. 2016 Google

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

Jan. - June 2015 vs. Jan. - June 2017 Google