55

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

Google/Ipsos, U.S., “Shopping Tracker”, Online survey, n=2703 adults 18+ who shopped in the past two days, April–June 2018.

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is the average load time for a mobile page.

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of smartphone users in each market have a negative view of a brand if the mobile experience is slow.

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of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

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of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

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people say they can achieve the same goal on a brand’s mobile site as they can on its app.

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53

of smartphone users do not have their favorite brand’s app installed.

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