Mobile Travel Experience & Design
48%

of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.

Related Data

Mobile Travel Experience & Design

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Google/Greenberg
Mobile Travel Experience & Design

People who have a negative experience on mobile are 62% less likely to purchase from that brand in the future than if they have a positive experience.

Google/Purchased
Mobile Experience & Design
54%

of people say that their frustration increases as the load time for a brand’s mobile site increases.

Google/Civic Science
Consumer Insights Travel Experience & Design

High-value travelers make an annual average of 7 airline bookings.

Google/Greenberg