Google Consumer Surveys, smartphone users, n=729, Aug. 2015.

Tags

Download JPG

Related Data

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Mobile searches for “best deals” have grown by over 90% in the past two years.

2018 Google

Mobile searches for “rewards app” have grown by over 90% in the past two years.

2018 Google

Mobile searches for "personalized gifts" have grown by over 80% in the past two years.

2018 Google

Mobile searches for “personalized” have grown by over 60% in the past two years (e.g., personalized gifts, personalized stockings, personalized blankets, personalized necklaces).

2018 Google

People indicated they are more than 2X as likely to add items to their basket and 40% more likely to spend more than planned when they identify the shopping experience as highly personalized.

2018 Google