Mobile Search

Nearly 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

Related Data

Apps Mobile Search
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
Mobile Search Consumer Insights

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Google/Ipsos
Apps Mobile Search
54%

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies
Mobile Search Retail

When making purchases on their smartphone, 67% of Japanese consumers said they sometimes prefer to use an image search to help find the products they are seeking.

Google/Heart+Mind Strategies