of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Top 3 reasons German consumers switch from an app to a mobile site when browsing, researching, or purchasing:
– To broaden my search (33%)
– I want to go directly to the source, e.g., brand sites, aggregators (33%)
– It’s easier to make a purchase (32%)

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Top 3 reasons Japanese consumers switch from an app to a mobile site when browsing, researching, or purchasing:
– To broaden my search (47%)
– It’s easier to navigate mobile sites (40%)
– I’m more familiar with the mobile site (34%)

When making purchases on their smartphone, 67% of Japanese consumers said they sometimes prefer to use an image search to help find the products they are seeking.