85

of smartphone users say mobile notifications are useful.

Google/Ipsos, U.S., "How People Discover, Use, and Stay Engaged With Apps," n=999, based on smartphone users aged 16-64, Oct. 2016.

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Growth in mobile searches for "__ for me" in the past two years.

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80% growth in mobile searches for "__ should I __" in the past two years.

 

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of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

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80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

April 2018 Google/Ipsos

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

April 2018 Google/Ipsos