Smartphone users rely on downloaded apps to keep up with loyalty programs and share their purchases.

Google/Ipsos, U.S., "How People Shop on Their Phones," n=500, based on smartphone users aged 18-64 who used smartphone for shopping activities in the past month, Oct. 2016.

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of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales and purchases.

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of shopping app users find mobile notifications useful.

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of shopping app users say their favorite apps are easy to use and navigate.

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