90

of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while "out and about."

Google/Ipsos, "Consumers in the Micro-Moment," U.S., n=5,398, based on internet users, March 2015.

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Related Data

54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies
75

of people say their smartphones help them to be more productive.

December 2017 Google/Heart+Mind Strategies

B2B leaders’ mobile spending averages more than 50%, while laggards’ spending is typically less than 10%.

October 2017 BCG/Google