Mobile Micro-Moments
90%

of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while "out and about."

Related Data

Mobile Search Consumer Insights
54%

of people say their phones reduce stress and/or anxiety in their lives.

Google/Heart+Mind Strategies
Mobile Search Consumer Insights
60%

of people say smartphones help them feel more confident and prepared.

Google/Heart+Mind Strategies
Mobile Search Consumer Insights
79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

Google/Heart+Mind Strategies
Mobile Search Consumer Insights
75%

of people say their smartphones help them to be more productive.

Google/Heart+Mind Strategies