Google/Ipsos, U.S., "2016 App Landscape study", n=999 smartphone users aged 16-64, Oct. 2016.

Tags

About the Data

Base: 1,001* *Data for this question was taken from the 2016 App Landscape study.

Related Data

Searches for apps related to learning a language have grown 85% YOY.

September 2017 Google Data

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2017 Google/Ipsos Connect
79

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

April 2017 Google/Ipsos Connect
45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

April 2017 Google/Ipsos Connect