smartphone users turn to their phones for finance activities.

Google/Ipsos, U.S., "2016 App Landscape study", n=999 smartphone users aged 16-64, Oct. 2016.

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About the Data

Base: 1,001* *Data for this question was taken from the 2016 App Landscape study.

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50%+ of online investors don’t have a brand in mind when they start looking.

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86

of potential investors spend more than an hour researching online.

September 2017 The Boston Consulting Group/Google

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Avg. Time for Finance Mobile Sites to First Byte SVG
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Avg. Speed for Finance Mobile Sites to Display Content SVG
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