58

of smartphone users reported using their smartphone for shopping-related activities in the last 30 days.

Google/Ipsos, U.S., "2016 App Landscape study", n=999 smartphone users aged 16-64, Oct. 2016.

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49

of smartphone owners say they prefer to shop on a mobile site or app that recommends brands or products based on their past views, sales and purchases.

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91

of shopping app users find mobile notifications useful.

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57

of shopping app users say their favorite apps are easy to use and navigate.

Oct. 2016 Google/Ipsos