2 X

Watch time of soccer recap videos has more than doubled in the past two years.

YouTube Internal Data, Global, Classification as “Soccer Recap" videos was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, 2015 vs. 2017.

Tags

Appears In

Soccer Fandom: Taking the World Cup beyond the TV screen

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Related Data

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.
December 2017 YouTube Internal Data

10 X

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook
December 2017 YouTube Internal Data

6 X

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.
December 2017 YouTube Internal Data

9 X

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.
December 2017 YouTube Internal Data

> 50 %

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.
April 2018 Google/Ipsos

> 70 %

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.
April 2018 Google/Ipsos