Video performance by social cause

Cause related marketing video performance SVG
Pixability, “Purpose Driven Marketing” Research. Pixability’s proprietary software harvests data from these channels through the YouTube Insights API. *Engagement = Sum of likes, dislikes, comments and Facebook shares, June 2017.

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of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

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more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

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