Forrester Consulting, "Discover How Marketing Analytics Increases Business Performance" study, March 2016.

Tags

Download JPG

Related Data

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

January 2019 Bain/Google

Leaders are 1.3X as likely as laggards to use proxy metrics to fill data gaps in their measurement strategy.

January 2019 Bain/Google

Leaders are 1.5X as likely as laggards to apply measurement learnings to digital marketing and media investment in near real time.

January 2019 Bain/Google