Data & Measurement

Related Data

Data & Measurement

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

Bain/Google
Data & Measurement

Leaders are 1.4X as likely as laggards to use proxy metrics, such as search demand, to make business decisions when outcomes can’t be measured directly.

Bain/Google
Data & Measurement

Leaders are 1.3X as likely as laggards to use proxy metrics to fill data gaps in their measurement strategy.

Bain/Google
Data & Measurement

Leaders are 1.5X as likely as laggards to apply measurement learnings to digital marketing and media investment in near real time.

Bain/Google