Video Consumer Insights Sports

Related Data

Video Consumer Insights Sports
80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos
Video Consumer Insights Sports
30%

of sports fans stream live sports on their smartphone or tablet.

Google/Ipsos
Video Consumer Insights Sports

growth in watch time of "funny" sports videos on YouTube in the past year.

Google Data
Video Consumer Insights Sports

Searches for "how-to" sports videos on YouTube more than doubled in the past year.

Google Data
Video Consumer Insights Sports

70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.

Google Data
Video Consumer Insights Sports

growth in searches for football "highlight" videos on YouTube in the past year.

Google Data